Porsche
In-Car
Experience
App
Steaming
KPI Panel
│Role: Exec Product Design Director │
│Team: 8 designers · 3 PMs · 22 engineers │
│Budget: £4.1m · Timeline: 8mo │
│Impact: +15% CSAT · 2.6× daily sessions │
+15% Customer Satisfaction
Directed the design and implementation of the DAZN in-car app for the 2024 Porsche Macan, enhancing the driving experience with premium content.
In-Car Experience
In-Car Experience
Problem Solving
Drivers demanded live UEFA action; regulators demanded under 2 second glance time.
Developed an interface optimised for in-car use, focusing on voice control and minimal driver distraction.
Studied users in vehicles to inform design decisions. At 100 km/h a 2 second glance equals 56m blind. Voice & haptics are non-negotiable.
Created a custom design system compatible with Porsche's infotainment architecture.
Worked with Porsche's international teams to ensure seamless integration and compliance with automotive standards.
Iterated designs based on testing in simulated driving environments.
Highlights
Porsche drivers / passengers seeking premium in-car entertainment and tech enthusiasts interested in innovative automotive technologies.
Successfully launched the app, debuting at VfB Stuttgart’s UEFA Champions League home game in October 2024, increasing CSAT scores by 15%
Provided live sports streaming, highlights, and personalised content recommendations within the car's infotainment system.
Highlighted in Porsche's press kit as a key feature of the new Macan.
Positioned DAZN as a pioneer in in-car entertainment, enhancing the brand's premium appeal.
